In the fall of 2019, I was approached by the president and CEO of Newark Symphony Hall, Taneshia Nash Laird. With a reputation for reviving some of the most storied arts and cultural centers in New Jersey, Nash Laird invited me to work on a project for the Hall that would help renovate the historic venue in time to celebrate its 100th anniversary in 2025. As a lover of arts and culture who understands the significance of the beloved space in the history of the city and among its citizens, I was happy to join the project team.
Over the course of 2 months, I researched the Hall's legacy extensibly, spoke to other local fundraising experts in the arts nonprofit sector, and reviewed numerous studies that attested to the value of arts and culture in a local, state and national economy. Culling that information, I created a multi-layered detailed narrative that Nash Laird could then use across multiple presentations to speak to a variety of donors who would recognize the return on investment that comes with revitalizing the 95-year-old performance space.
Nash Laird is still using the fundraising copy to garner donations and sponsorship for the institution, even during the backdrop of a global pandemic and record-breaking economic challenges. She directly credits my copywriting and research skills as the primary influence in earning a $675,000 donation shortly after giving her fundraising presentation that allowed the Hall to hire an expert architecture firm to renovate the building's revered ornate facade and lobby.
One of the presentations Nash Laird has created based on the fundraising copy and research I provided can be view in the slide deck captures below. Simply click on the link to view the PDF version of the presentation: